Southern Gaming Summit to emphasize marketing solutions

BILOXI, Miss. - Attendees at the 18th annual Southern Gaming Summit set for May 4-5 at the Mississippi Coast Coliseum and Convention Center here will be able to choose from a wealth of targeted conference sessions focusing on critical areas of marketing.
 
Loyalty marketing, direct mail, player tracking and promotions will be addressed at Southern Gaming Summit and its companion show Bingo World Conference & Expo.
 
“Marketing is a key element of success for our audience of casino and bingo operators, whose customers have more gaming and entertainment choices by the day,” said Charles Anderer, executive editor, BNP Media Gaming Group. “Our program features some of the highest profile and most advanced gaming marketers in the country, and they will offer attendees fresh perspectives and answers to everyday marketing problems.”
 
The Southern Gaming Summit will offer Marketing Survival Strategies: Building Loyalty in a World of Plenty, with a speaker line-up that includes Ginny Shanks, Executive Vice President & Chief Marketing Officer, Pinnacle Entertainment, Inc, and Randall Fine, Managing Director, The Fine Point Group.
 
Direct Mail: How to Get the Most Out of Your Casino Marketing Workhorse will be led by Gary Border, President, Marketing Results Inc, and include presentations from Michael Broderick, Director of Marketing, Lake of the Torches Resort Casino, and John McKie, Managing Partner of Godwin Group.
 
Bingo World’s popular Bingo U will return with a half-day workshop on the creation, math and marketing of promotions, led by bingo hall manager Clyde Bock and consultants Larry Farrell and Toby O’Brien. Workshop attendees will receive a certificate of completion at the end of the program.
 
How to Lose Players in Four Easy Steps will feature Stephanie Maddocks, president of Power Strategies, and Steve Weller of Planet Bingo will present answers to the question of Player Tracking and Loyalty Programs – Do They Work?
 
Attendees will also have plenty of networking opportunities available to them throughout the event, with evening entertainment and an expanded trade show floor that includes both Southern Gaming Summit and Bingo World exhibitors. Trade show hours are expanded this year, allowing more time for interaction between vendors and customers.
 
With its unique and dynamic audience of commercial and tribal casinos, racetrack gaming and bingo operators, Southern Gaming Summit is again drawing strong exhibit booth, sponsorship and advertising sales. Prime exhibit space is going fast, so contact Lesley Grashow at grashowl@bnpmedia.com for more information.
 
Media Contact: Charles Anderer, Executive Editor, BNP Media, andererc@bnpmedia.com or (914) 948-5758.